Overview
Moolah is a cute plushie cow that can be found in-game as an accessory for the lower back and as a badge as a part of the cosmetic options for THE FINALS contestants. It first appeared as a part of a bundle of cosmetics and slowly grew in popularity due to it being one of the only named entities besides Nama Tama.
Origin
The origin and significance of Moolah is not yet clear, but as the game went into beta and more people noticed the cheerful aesthetic of Moolah, it slowly gained popularity among the community which was rewarded with a Discord sticker and emote for users to freely use within the Discord server.
Besides the in-game appearances Moolah has also been used in the Easter Egg Hunt on which Moolah is displayed next to a contestant resting on a sign in Seoul.
Cult Status
Moolah's popularity is lead by it's use for intruding otherwise regular activities. A good example is Moolah's constant appearance in polls, even when not being linked to one of the possible answers that are being offered. Furthermore, Moolah is known for the so called Moolah Train, a regular occurance where one person in the community posts the Moolah sticker which others follow-up on with repeating the sticker for as long as possible.